What Is SEO? How it helps? How search engine works?

Understanding how to use SEO to drive the right traffic to your website.

To boost the post’s SEO, include a keyword in the title.

At its core, Search Engine Optimization (or SEO) is a set of tactics and strategies aimed at increasing your website's visibility within online search engines like Google, Bing and others.

Why focus on crafting a building materials SEO strategy? Just think about your own behavior as a consumer. When you want to buy a new lawnmower or find the best laptop to buy your kid as they head off to college, where do you start? You go to Google.

The same is true of the customers you want to target. A homeowner is updating their roof and wants to know about the best roofing materials. An architect is looking for information on fire-rated glass for their next commercial project. A contractor is looking for easy-to-install window treatments.

When someone types a question into Google that relates to your product or brand, you want to be high on the list of results. This is how you generate new leads, develop relationships and move customers through your sales funnel.

How Search Engines Work

.To understand SEO, it’s essential to understand a little bit about how search engines select

results for users. Because

Google is the undeniable giant in the field, we’re going to focus specifically on them.

Google offers a helpful guide to how its search engine works. To summarize the basics:

• Google uses what it calls “spiders” to review or “crawl” everything they can find online. The spiders are responsible for reporting back to Google what each page they found is about and what questions or search terms it would be relevant for.

• Google’s search engine spiders are constantly crawling the internet, finding web pages to add to Google’s index. Think of Google as a library of all the webpages on the internet, and its spiders as eager librarians hunting out new additions for the collection.

• When someone enters a question or term on Google, Google hunts through its index and applies an algorithm to return the best results.

This is the core of Google’s appeal. When we search “chocolate ice cream near me,” we don’t want a list of results selling vanilla ice cream in the next state over. Google’s algorithm uses hundreds of data points — most importantly the searcher’s location and previous search behavior — to make sure users are finding the content they’re looking for (often called “user intent”).

While each search engine’s precise algorithm is proprietary, we know the core factors that impact your ranking:

• Relevancy: How well does your content match what someone is searching for?

• Authority: How much can the content on your page be trusted? Google determines this by trying to determine how popular or well-regarded the content you produce is. Backlinks are one of the most important authority signals, along with expertise, authoritativeness and trustworthiness. The more websites that link to you (or “backlink” in SEO terms), the more Google trusts that you are an authority.

• Quality: Google considers several different elements when it comes to determining quality. These include your site’s online reputation, the structure of your content, how long people are spending on your website once they get there and how they interact with your website.

We’ll continue looking at these factors throughout the rest of this guide, as they will be fundamental in shaping much of your SEO strategy.

How SEO Helps Build Your Online Presence?

Investing in your online presence is a great way to drive sales and grow your business. But it’s not enough to have a website and wait for customers to flock to you — understanding how search engines work can help you craft your whole online strategy.

From back-end technical details to your content marketing strategy, understanding SEO can focus your online strategy in a way that will generate new leads and sales opportunities.

And remember, while the internet can connect you globally, you can also use SEO to target specific markets locally. Whether you’re a larger building materials manufacturer looking to grow in a new market or a lumber dealer with a regional focus, you can use your understanding of SEO to target local regions and outperform competitors in specific regions and cities.

Local SEO is built around the recognition that customers are often looking for suppliers and services close to them. For example, someone might search for “home siding materials Dallas” or “hardwood flooring near me.”

If you’re pursuing a local SEO strategy, try creating a landing page or blogs with specific regional information to create specific local content (e.g., 5 things Rhode Island homeowners need to know when buying X).