Why does deep linking matter?

What are the benefits of deep linking?

• Better User Experience - Deep links are removing extra steps the users have to take to get to the specific product app marketers are promoting by skipping the App Store redirection phase if the app is already installed.

• Retargeting Like a Boss - Adding deep linking to retargeting campaigns gives app marketers an extra edge. When a lapsed user clicks an ad, he or she gets to the exact point where they dropped off. This increases the chances that the lapsed user will engage with the app again.

• Higher Conversion Rates - Deep links drive higher conversion rates because they are personalized to the user’s interests. Combining deep links with personalized ads is a powerful strategy for increasing conversions and deepening user loyalty.
  

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